To SME Owners.
Lots been said about building your Brand, why and how etc,
Keep it Simple.
-Your brand must create positive feelings in your clients, go ask your clients who you have great relationships with, best way to get feedback
- Your brand must create positive emotional reaction via various forms of contact with your business.
- Sales reps are taught to sell to a clients emotion, so your brand should.
- Try to incorporate your business values into your message to clients, the market.
REMEMBER everything is about PERCEPTION.
perception, is the process by which the brain organizes and interprets information it receives. visual information is key.
Tell next time may the Force be with you.
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